![]() Google’s New Logo is Based Upon Their Custom Font, Product Sans This is, once again, likely a balance issue. The final difference you’ll notice is that the “l” is slightly shorter. This is probably to balance out the logo (you have that luxury when you know what word you’re typesetting), but also notice that terminal of the stroke in the descender slants out a bit. This, once again, makes it more readable at smaller size, while carrying the more “friendly” theme. If you imagined them as faces, Futura would have a devious grin, while Google’s “e” is laughing hysterically.įinally, the lowercase “g” doesn’t descend as far below the baseline. You’ll notice that the “e” also has a larger aperture. The crossbar is slanted up, which is typical of most “Humanist” typefaces, and is a throwback to hand-scribed letterforms that predate printing. ![]() Again this makes the forms more friendly-looking, and makes it read better at smaller sizes.
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